The work of Scottish architect Charles Rennie Mackintosh inspired this condensed sans-serif font with its rough edges and the choice of alternating and hyphenated characters. Although this font has been used in some film and television works, it is the first time it has been used in film and television works with the theme of “horror” in “American Horror Story”.ĪHS font is an Art Deco font inspired by ITC Willow, which is a peculiar typeface with a Viennese Separatist style. In fact, they purchased the Charles Rennie Mackintosh Font license and tweaked it a bit. The font used in American Horror Story’s text and title logotype is a variant of ITC Willow (designed in 1990).
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